Vagrant Coffee is a craft coffee café, roaster, and mobile espresso bar company based in Baltimore. As a self-initiated project, I rebranded their business and redesigned the desktop layout of their website.
The updated logotype features narrow serif letterforms that lend a new intensity and attitude to the brand.
The web design takes into consideration the diverse set of coffee-related services that Vagrant offers and caters to each with clear positioning and CTAs to facilitate the user experience. The palette of earthy browns and moody photography help convey the brand’s bold new identity.