I was brought on by the Pulmonary Hypertension Association’s content strategy team to design a suite of materials for their 2025 membership campaign. The goal of the campaign was to engage a diverse audience that included patients, caregivers, medical professionals, and supporters.
Working with their content and marketing teams, I developed a wide range of deliverables that supported both digital and print outreach. These included flyers, sign-up sheets, social media graphics, web and email banners, and a PowerPoint template.
The project called for a high level of independence and adaptability. I quickly interpreted the brief, absorbed the organization’s visual identity, and translated it with consistency and creativity across a variety of formats.
