In late 2022, I designed the “How to Effectively Advocate for Telepsychiatry Services on Campus” guide for Mantra Health. This document describes the importance of telepsychiatry as a valuable tool that can be used to better address the mental health needs of students on campus.
While working as a graphic design contractor for Fannie Mae, I designed graphics to accompany posts from Fannie Mae’s accounts on LinkedIn, Facebook, Instagram, and X. Strong collaboration between designers, copywriters, and marketing team ensured that messaging was always targeted, effective and on-brand.
ThermostatRewards is a program offered by the software company EnergyHub that helps users save money by using their smart thermostat to create a smarter electric grid. I partnered with the marketing agency Scaledigital to design a series of Facebook/Instagram stories ads with the goal of driving lead generation for the ThermostatRewards program.
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Exploring Vegan was founded on one principle: eating plant-based doesn’t have to be an all-or-nothing affair. The hope was to create a brand that exudes joy, excitement, and exploration of new, tasty ways to incorporate meat-free meals into everyday life, whether it’s once a week or every meal.
It was of utmost importance for the brand to reflect the fun and playful nature of exploration. The logo features loops and curls that mimic plant growth and hint at the many different directions and paths that plant-based cooking can take. Extensive use of bright colors inspired by plants, fruits, and vegetables add a sense of vibrancy to the brand and are supported by sticker-like illustrations and carefully considered photo backdrops. Lastly, typographic selections were chosen to emphasize the welcoming mindset of Exploring Vegan while also adding a bit of quirk.
For the web experience, a variety of animations and microinteractions keep the user engaged and create a joyful digital experience. Prominent discoverability elements allow the user to take their own journey through the world of plant-based recipes and product reviews. view live site here.
In July 2023, I worked with the marketing team at Stackroute to redesign a landing page for a cybersecurity bootcamp offered through their partner Auburn University. The goal was to provide an updated design that would be more open, visually engaging, and offer a better user experience than their current landing page. With mindful use of negative space, careful organization of value props and key information, and restrained yet impactful use of brand colors, I was able to deliver Stackroute an improved landing page design that would help them better connect with prospects.
ChargingRewards is an app that allows electric vehicle drivers to save money on their utilities by signing on to charge their vehicle in off-peak hours. To every current and future EV driver, ChargingRewards is the link to their electricity provider that enables them to earn rewards and create a smarter electric grid. I collaborated with marketing strategists at Scaledigital to design a brand identity that would set ChargingRewards apart in the market and resonate with both electric vehicle owners and energy providers.
After reviewing Scaledigital’s background and research findings, I created a set of concept boards to survey a range of visual approaches that could serve as jumping-off points for the ChargingRewards visual identity. Once a visual direction was chosen, I began exploring options for the ChargingRewards logo. I eventually narrowed down my options to three concepts that each highlighted slightly different aspects of the ChargingRewards brand.
The chosen concept links the imagery of the charge on an EV battery indicator with the “C” and “R” of the brand name. The mark combines smooth and circular forms with a more angular anchoring point that can be found at the bottom of the “R”. The letterforms in the text are round and friendly while also structured and professional. The color palette is bright with a green accent that implies a charging battery as well as saved money.
After completion of the logo, type styles and color palette were finalized, and additional assets such as icons and a web hero were designed for the client.
