While working as a graphic design contractor for Fannie Mae, I designed graphics to accompany posts from Fannie Mae’s accounts on LinkedIn, Facebook, Instagram, and X. Strong collaboration between designers, copywriters, and marketing team ensured that messaging was always targeted, effective and on-brand.
ThermostatRewards is a program offered by the software company EnergyHub that helps users save money by using their smart thermostat to create a smarter electric grid. I partnered with the marketing agency Scaledigital to design a series of Facebook/Instagram stories ads with the goal of driving lead generation for the ThermostatRewards program.
