Community Access Naperville
ROLE: Brand Identity
Community Access Naperville (CAN) is an organization in Illinois working to empower people with intellectual and developmental disabilities to work in, contribute to, and enjoy their community. An updated brand identity was needed to help CAN move successfully into the organization’s next chapter as it looks to expand its offerings and impact on the community.
I developed three concepts to highlight different aspects of CAN’s community-based work. The first concept seeks to emphasize connectivity within the organization in a friendly and welcoming manner. The second concept highlights the professional and action-oriented nature of the organization with a structured mark and a bright palette. Lastly, the third concept highlights the more playful and fun aspects of the organization and emphasizes the diversity, particularly neurodiversity, of those involved with a variety of colors and shapes.